深度訪談-那麼好．ㄚ讓牧師
在工讀的第一天，來到社區協會辦公室與牧師聊聊部落的事。目前鶴岡教會正在興建新的會堂，又逢村莊的農忙時期，總是與社區居民共進退的那麼好牧師也忙得不可開交。
At the first day of
work we came to the office and meet the pastor. Now is harvest time and the
church is renovating again. The pastor who always works with the villagers is
very happy to have a time out and tells us the story about this tribe and the
villagers.
每年的這個時候，牧師一直著想如何行銷社區高達三千兩百萬斤的文旦，提到了兩種行銷管道；第一全數交給大盤商，價格會比較偏低，而為了全部銷售出去價格可能會再壓低，反而不符合成本效益。第二由我們自己包裝甚至銷售，雖然多了些成本，但價格會比較高。
Every year in this time the pastor is always worrying about how to
sell out these three thousand two hundred million of pommels. He mention two
main ways that the villagers will use. One of them is to hand in all the
pommels to the wholesalers this is the most easy way, but the price of the
pommels will be very low. Although all the pommels can be sold out in a very
short time it is not cost-effective. The other way that now the pastor tries to
taught the villagers is to sell those pommels themselves. To create their own brand
and sell it themselves. In this way they can earn more money and let others
know more about this village.
但也提到了社區不足的地方，牧師認為鶴岡文旦的行銷能力弱了些，一直都找不到固定的消費族群或是市場，而這些問題對於多數是長者在經營的產業來說是有相對、相當的困難。
But the pastor also mention the weakness of the village. He believes that the villagers can’t find a certain group of buyers to buy their products is because that their marketing ability is very weak. To the elders, marketing ability is very hard to understand for them.
然而牧師也認為自己有責任帶領會友一同度過難關，在社區裡百分之九十的居民都是會友，且七成以上種植文旦，在這樣的情況之下教會感受到社區的壓力，教會希望透過站在會友的角度上然後協助社區的行銷。另外整合提高鶴岡的產業知名度，還有如何在很短的時間下迅速達到銷售，尤其今年只有一個禮拜的時間行銷，這些都教會一直在思考的
In this village over 70% of the villagers grow pommels for living and 90% of these villagers are members of the church. The church feel great pressure under this circumstance. The church do hope to help villagers to sell out all their own pommels this season. Within less than a month the selling season will begin. The church has try their best to come out a good method.
