2014年7月3日 星期四

深度訪談-那麼好.ㄚ讓牧師

在工讀的第一天,來到社區協會辦公室與牧師聊聊部落的事。目前鶴岡教會正在興建新的會堂,又逢村莊的農忙時期,總是與社區居民共進退的那麼好牧師也忙得不可開交。
At the first day of work we came to the office and meet the pastor. Now is harvest time and the church is renovating again. The pastor who always works with the villagers is very happy to have a time out and tells us the story about this tribe and the villagers.
每年的這個時候,牧師一直著想如何行銷社區高達三千兩百萬斤的文旦,提到了兩種行銷管道;第一全數交給大盤商,價格會比較偏低,而為了全部銷售出去價格可能會再壓低,反而不符合成本效益。第二由我們自己包裝甚至銷售,雖然多了些成本,但價格會比較高。
Every year in this time the pastor is always worrying about how to sell out these three thousand two hundred million of pommels. He mention two main ways that the villagers will use. One of them is to hand in all the pommels to the wholesalers this is the most easy way, but the price of the pommels will be very low. Although all the pommels can be sold out in a very short time it is not cost-effective. The other way that now the pastor tries to taught the villagers is to sell those pommels themselves. To create their own brand and sell it themselves. In this way they can earn more money and let others know more about this village. 
                                                                                                                                         
但也提到了社區不足的地方,牧師認為鶴岡文旦的行銷能力弱了些,一直都找不到固定的消費族群或是市場,而這些問題對於多數是長者在經營的產業來說是有相對、相當的困難。
But the pastor also mention the weakness of the village. He believes that the villagers can’t find a certain group of buyers to buy their products is because that their marketing ability is very weak. To the elders, marketing ability is very hard to understand for them.
然而牧師也認為自己有責任帶領會友一同度過難關,在社區裡百分之九十的居民都是會友,且七成以上種植文旦,在這樣的情況之下教會感受到社區的壓力,教會希望透過站在會友的角度上然後協助社區的行銷。另外整合提高鶴岡的產業知名度,還有如何在很短的時間下迅速達到銷售,尤其今年只有一個禮拜的時間行銷,這些都教會一直在思考的

In this village over 70% of the villagers grow pommels for living and 90% of these villagers are members of the church. The church feel great pressure under this circumstance. The church do hope to help villagers to sell out all their own pommels this season. Within less than a month the selling season will begin. The church has try their best to come out a good method.                                                                                        
深度訪談-陳文良頭目


在農忙時期的夏日午後,小編請到了百忙之中抽空受訪的陳文良頭目,頭目從小出生在屋拉力部落,家裡世代都務農,為減輕家中負擔,16歲就通過山地原住民行政特考,從台東地區的村幹事做起,前後更累積了二十多年的農業合作社行政歷練。
接著頭目訴說著部落的歷史,屋拉力部落祖先是港口事件的倖存者,為躲避清兵而來到這塊淨土,進而發展成現在的屋拉力部落,這段口述也是頭目說得最激動的一段故事。
而關於社區產業的部分,頭目說早期部落是出產紅茶的,甚至遠銷海外,打造有名的鶴岡紅茶之名聲,但隨著進出口日漸蕭條,紅茶的生意也漸漸消失,不過好在瑞穗鄉農會的帶領之下,鶴岡才開始種植文旦,發展文旦產業至今。
陳文良頭目在42歲回到屋拉力部落專心務農,目前種植約400棵文旦,每年生產約5萬台斤的文旦,但收入與達到的成本效益卻不高,使的他也得兼種幾分地的稻子和依靠村子口那間小小的雜貨店,雖說這些是生活的重心,倒也過得忙碌稱心。

最後頭目提到:希望部落青年學子能夠在經過社會歷練之後回到部落,為社區盡一份心力,發展更多元的產業,以創造更大的文化效應,期盼有朝一日,社區能夠成為既有文化又有產業的社區!